Using the .text Property: Assigning text via the .text property sets the element's content as plain text. The formatting applied in the Wix Editor (e.g., font, size, color) remains consistent. However, this method doesn't support inline styling within the text; the entire content adopts a uniform style. ​ Using the .html Property: Setting the content with the .html property allows for HTML markup within the text, enabling inline styling. This method provides greater control over the text's appearance but requires careful use of HTML tags to ensure proper formatting. ​